ROF — Ops Dashboard

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The rule

Every campaign palette uses one strong anchor colour, supported by one or two neutrals.

Never two neutrals without an anchor. The anchor does the emotional work. The neutrals let it breathe. Choose the anchor based on the campaign's emotional register — not based on what looks nice.

BRUNELLO RED · #4E0417

Bold, urgent, action

Black Friday, flash promotions, product launches. Use when the campaign needs to command attention now. Our loudest colour — use deliberately, not by default.

PAIRS WITH: Vanilla Cream · Pure White

TUSCAN BROWN · #A3855F

Warm, crafted, Italian

Mother's Day, Father's Day, gifting occasions, heritage storytelling. The colour of the leather itself. Says craftsmanship and something made to last.

PAIRS WITH: Vanilla Cream · Pearl Grey

FOREST GREEN · #1E342A

Seasonal, celebratory, fresh

Christmas, spring arrivals, travel edits, new season launches. Signals a new chapter or celebration. Warm and Italian, never cold.

PAIRS WITH: Pure White · Pearl Grey

MIDNIGHT BLUE · #1E2D34

Structured, restrained, precise

Corporate gifting, Beltrami, tailoring-adjacent campaigns, autumn/winter editorial. Too cool for emotional gifting occasions. Use when the tone is considered and precise.

PAIRS WITH: Pure White · Vanilla Cream

DARK ESPRESSO · #2F2222

Premium, deep, heritage

High-end product focus, autumn/winter depth, leather-forward storytelling. The darkest warm tone in the palette — rich and considered. Use when you want luxury without loudness.

PAIRS WITH: Vanilla Cream · Pure White

ABSOLUTE BLACK · #000000

High contrast, modern, bold

Maximum impact campaigns, Black Friday, minimalist editorial, packaging-forward content. The hardest colour in the palette — use sparingly and with intent. Never as a default.

PAIRS WITH: Pure White · Pearl Grey

The neutrals — support only, never anchor

Vanilla Cream #E5DCC7

Warm neutral — use with Brunello Red or Tuscan Brown

Pearl Grey #E0E0E0

Cool neutral — use with Forest Green or Midnight Blue

Pure White #FFFFFF

Universal — works with any anchor when space is needed

Brand board PDF

Paste a Google Drive or Dropbox shareable link to the full brand board

Performance overview click any month to update

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Strategy board drag cards to reorder priority within each column

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Private tasks

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Team members

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Funnel

Creative lab

Test log

Ad Scorer

Analysis

Benchmark

Parameters

Hook gap Creative not stopping people — focus on CTR & cost per LPV

Page leak People land but do not add to cart — LPV→ATC is the metric

Scale it Full funnel working — ROAS ≥ 3x, put more budget in

Column groups Reach Conversion Health

Filter:

Knowledge base

Every test result compounds. Log the winner and what you now understand about your audience.

Testing protocol — one variable at a time

Min run
7 days

Min spend per variant
$100

Isolate
One variable only

Log
Winner + what it reveals

The Bible

No bible loaded — upload a CSV below

Upload Bible CSV

Jan 2025 – Mar 2026 · same column format as Meta export

Creative Analysis

Pattern extraction · Per-ad verdict · Campaign health — all computed locally from the Bible and live sync

Source

Campaign Health

Budget hoarding, starved ads, concentration drift — flagged automatically

Per-ad verdict

Scale · Keep · Rotate · Move audience · Kill — plain-English call per ad

What winners say (pattern extractor)

Phrases, tone markers, length & CTA patterns that show up in top scorers more than bottom scorers — stage-appropriate

Creative Lab Layer 2

Brand-voice audit · next-round brief · persona extraction — stratified by stage, LP and format

01 Winning words & phrases — stratified

02 Creative brief — next round

03 Persona extraction

All benchmarks are calibrated from your own live account data — recalculated on every sync. A score of 65+ is good, 80+ is great. Benchmarks update automatically when you pull fresh data.

Campaign identity